Pinterest’s overall workforce is 51% womenĪs of April 19, 2022, 51% of Pinterest’s workforce self-identifies as female. Through clear focus on increasing engagement that delights our users, we are deepening our monetization per user, and building personalized and relevant experiences that go from inspiration and intent to action.” Pinterest CEO Bill Ready said this in the company’s third-quarter earnings report: “Despite the challenging macro environment, we are delivering performance and a distinct value proposition to advertisers, reaching users across the full funnel. Pinterest says it expects revenue to continue growing into Q4. In the last three years, the company reports a revenue increase of 35% CAGR. Pinterest’s revenue also grew 8% YoY in 2022, for a total of $685 million. Pinterest’s total revenue increased by 8% in Q3 2022
As well, they cite the impact of the pandemic unwind as a contributing factor, especially outside the US. Pinterest attributes these declines to several factors, including lower traffic from search (driven by Google’s algorithm updates in November 2021) and the impact of competition for share of time spent from video-centric platforms, particularly in older markets. Overall global MAUs declined 5%, with a 4% drop in European MAUs, and a 3% decline in the rest of the world, compared to the same period last year. and Canada fell to 92 million, a decrease of 8% year over year (YoY) compared to 100 million in the same period of the previous year. Pinterest’s Q2 2022 Shareholder Report shows that the platform’s average MAUs in the U.S. Pinterest’s monthly global user figures increased by 5% in 2022 Over the last three years, the company has seen global user growth increase at an 11% compound annual growth rate (CAGR). This is a slight decline from the platform’s high point in March of 2021, where they experienced 478 million MAUs worldwide. In September 2022, Pinterest reported 445 million monthly active users–up by 2 million users from the previous quarter. The platform now has 445 million monthly active users Source: Hootsuite 2022 Digital Trend Report 2.
The platform beats Twitter, Reddit, and Quora, but ranks below social networks like Facebook, Instagram, TikTok, and Snapchat. In terms of global active users, Pinterest ranks as the 14th largest platform in the world as of January 2023. Pinterest is the 14th largest social network in the world See how Pinterest stats measure up against other social media networks and beyond.
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